|That moment when you didn‘t think you wanted one, but you really do
||Poorly implemented cloud features
||Tech nerds moaning about open-plan offices
||“Budget phone”: the biggest grammatical LOL since “alternative facts”
||The Verge hits 10 “articles” before the thing’s even finished
|Smiling children in an emerging market play with an iPad
||Steve Jobs Medical Centre
||Thin as a feature
||Phil Schiller serves some Samsung- or Google-baiting shade
||Your old watch is junk! JUNK!
|Lots of iPhone-shot pictures of smiling Caucasians
||Still not round, though, is it?
||New, fairly dreary, feature gets ridiculous name (e.g. “Power Station”)
||Sir Jony Ive
|“We’ve doubled down on security, just in case. Everything’s fine, though.”
||The ever-growing confusion of which devices get true-tone, force-touch, mega-frame-rate
|EXCRUCIATING third party demo
||Eddy Cue does some dad dancing
||“Our most affordable expensive phone ever”
||All the colours! Available in all the colours!
||New Apple TV screensavers